The White Hat Blog

Information to help those pursuing a "white hat" approach to building income generating niche websites to get amazing results.

Honest Truths Around Becoming A Full-Time Blogger

By Josh Koop on April 6, 2021

With the recent rise in popularity of blog posts and social media, many people are wondering if blogging can be a full-time job. There are a few reasons why blogging may not be the best option for some people to make money as a part-time or full-time job. Today we will discuss what it takes […]

Is Affiliate Marketing a Pyramid Scheme, MLM, or Just a Scam?

By Josh Koop on April 1, 2021

Is affiliate marketing just a scam? Is it a pyramid scheme or multi-level marketing (MLM) strategy that pays only the top of the pyramid payouts? Or is it really just an effective way to earn money online and build an online business from scratch, without any investment other than your time, today we answer is […]

March 2021 – Monthly Income Report

By Josh Koop on April 1, 2021

Well, the first quarter of 2021 has now officially closed out and it was a nice ride, ad revenue was pretty high for this last week as ad spend grew to be used prior to the end of the quarter. This means that ad income will more than likely be smaller next month with a […]

Building a Passive Niche Website With ONLY AI Tools

By Josh Koop on March 30, 2021

It started with an idea and grew into something I couldn't pass up, I hope to prove it is very possible to make a blog without outsourcing and only using two core AI applications, Frase.io and Conversion.AI. I was watching the explosion of YouTubers speaking about using AI to make or to help add some […]

Content Audit 101: Build Back Better

By Josh Koop on March 15, 2021

One thing that impacts many bloggers and affiliate marketers is that they lose track of is actually auditing their content to get the greatest return on their time and content. Sometimes less is more, having 500 posts on your websites can give you 500 ways to find what is valuable to your visitors but it […]

Case Study: Niche Site One (Carbonate Ads)

By Josh Koop on March 12, 2021

One of the benefits to being in Project 24 from Income School is the ability to get a site into Ezoic at any pageview numbers, since we are in a page speed world I am taking it to the extreme! This case study site will be revealed after the first $1000 month occurs, the plan […]

Niche Idea: Airbrushing

By Josh Koop on March 12, 2021

With this weeks niche we are jumping into a different style of niche that many people may never consider. Airbrushing seems to be something most people will relate to small country fairs for young kids to get sparkly unicorns and fairies. While I can't discount that those occur that isn't all their is to this […]

Perform a Traffic Estimation Study to Understand Your Niche

By Josh Koop on March 9, 2021

You have found a niche and you are interested in looking deeper to figure out whether it has any long term viability. This means looking for enough search to warrant building a site around it, today we discuss the TES method I use. A Traffic Estimation Study (TES) is a evaluation of the niche to […]

Niche Idea: Soap Making

By Josh Koop on March 8, 2021

This is an interesting niche that came up when I was searching through random lists of niche options and I thought it felt like a perfect match for a review and something someone could jump on and really own. Soap making is something that is a very information rich, product rich, and a good info […]

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