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Increasing engagement on your content is a goal that many people have. If you want to increase the amount of time that your audience spends on your website, article, or blog post then it is important to make sure they find what they are looking for when they arrive.
This means having an intuitive and easy-to-use website. This also means providing valuable and relevant content in every single piece of writing you produce!
In this article, we will explore how you can double your engagement by using these principles to improve your online content discovery experience.
What is Content Discovery?
The focus behind content delivery is to drive engagement. This means ensuring your audience finds what they are looking for when they arrive on your website.
Content discovery is the process of optimizing content so that it can be found by search engines, social media platforms, and other websites to ensure maximum exposure in front of an interested audience.
By utilizing these methods you will not only increase the time that your readers spend on your website, but it will also increase the likelihood of them coming back for more.
To learn how to maximize content discovery efforts you should always start with optimizing search engine accessibility.
Having a number one Google ranking is very lucrative because this means that people are actively looking for what you have to offer!
The purpose of a content discovery platform is to assist users in coming up with content ideas for their websites. It either produces original material or recycles existing information with the goal of:
- Entertaining – The platform may produce humorous material that entertains the user.
- Providing value – It could provide helpful tips or resources to assist in a certain task.
- Engaging – It could get the user involved in a social media type of platform.
- Exploring – This is more for educational platforms which will show users how to do something.
- Informing – It will often provide news and information about a certain topic.
Ideas can come from different sources. Ideas include:
- Analytics data
- Buyer personas
- Brand intelligence
- Customer feedback
- Competitor analysis
- Current trends
- News stories
Each audience, company, and industry has its own distinct and unique content discovery process that should be followed using the tools and data accessible.
Understand Visitor Intent
One of the simplest ways is to understand what your audience is looking for when they land on your website. This means understanding their overall search intent and working to meet it in the best way possible.
This can be done by utilizing data, listening to comments made about the topics you discuss, or just simply asking them!
If an article that discusses electronics gets more traffic than one discussing fashion then it would make sense to focus on producing content related to electronic devices rather than writing new articles about shoes and bags.
Understanding visitor intent is vital because if people are coming onto your site without having any idea of why they are there then not only will their stay be short-lived but this also tells you where you need improvement.
You should work towards ensuring visitors always get exactly what they want from visiting a certain page by tailoring your content to their needs.
Deep Dive Into Your Personal Habits
If you want to understand how your audience thinks, start by examining your own web surfing habits. We may begin in your living room, at your workplace, or while waiting in line at your local coffee shop.
How do you look and interact with content based on where you are?
Do you read articles when in line at the grocery store or do you listen to music instead?
If so, what factors influence your decision-making process? Is it the time of day, place, the context created by surrounding circumstances (waiting in a long line), etc.?
This is important because knowing how people look for content will allow you to create material that attracts their attention.
For example, if certain demographics visit more often during daylight hours then focus on creating content that can be consumed while they commute to work rather than after dark.
This means thinking about not only the topic but also timing and format before committing any resources towards something new!
Just as we all have different lifestyles our digital habits vary as well which makes identifying the right content for certain people all the more important.
Focus on your Goal and Bring the Reader Along
Take readers on a journey with your content. Draw them in from wherever they enter your site and bring them to where you want them to be.
Knowing the goal will help determine how much content is required for a certain topic or which formats should be used.
For example, if I am seeking information on kitchen renovations then I may start by looking at blogs posts before going through a tool such as Google Maps to see what the best properties are in my area.
Creating content that is valuable and brings readers along for the ride will keep them coming back again and again!
What is a Content Discovery Platform?
A content discovery platform is an online tool that helps marketers discover the best content to meet their goals.
Some examples of these platforms include Buzzsumo, Feedly, and Scoop.it! Content discovery platforms help users find new content by making it possible to search for keywords in social media posts or blogs while also tracking how well specific topics perform over time.
These tools can be used to analyze what is trending within a certain industry as well as pinpoint which types of information are resonating with readers most strongly at any given moment in time (this will vary based on location).
Buzzsumo’s “Top” function searches Twitter for popular articles related to selected terms while also noting where they were published and who has shared them across all networks before returning the results in a user-friendly interface.
Another example of a content discovery platform is Feedly, which allows you to subscribe and stay up-to-date on news about your industry by organizing information in one place for easy access.
Scoop.it! curates articles from around the web based on specific interests so marketers can bulk publish articles related to their specialty all at once without having to invest time into manually searching out fresh material or creating new posts themselves.
Who Uses Content Discovery Networks?
Many small businesses and individuals use content discovery platforms to stay up-to-date on the latest trends and topics within their industries.
Specifically, these tools make it possible for marketers who work in niches such as fashion or technology to keep an eye on what is trending (and respond accordingly) while also staying abreast of current events that may influence how consumers shop.
In addition, many companies use content discovery platforms to keep an eye on what their competitors are doing so they can stay one step ahead of the game.
Bloggers and journalists also utilize these tools so that they only have to monitor a few topics at any given time instead of being inundated with information overload!
Small businesses and freelancers who don’t have time or resources available for creating new material may find these tools useful by repurposing existing material into fresh posts when necessary instead!
Many agencies also use platforms like Scoop.it! to share information about industry topics they are passionate about through curated collections while also engaging with other professionals within their field on social media networks simultaneously.
Top Content Discovery Sites
There are many sites you can use to find new content ideas. Some of the more popular options include:
One of the largest information hubs available online today, Facebook has become a powerful tool for marketers and companies to share new material with their audiences while also staying connected through groups (which can be created around specific topics).
Lets face it the growth of Twitter has been staggering. It has become a popular social media site for sharing newsworthy articles within the past few years, making it possible to spread information through hashtags or keywords that are trending at any given moment in time.
The professional business networking option allows professionals to share material with their contacts across industries who may be interested in their work while also staying up-to-date on the latest news within their niche.
This visual content-sharing site has become one of the most popular options for marketers to share information quickly by pinning articles or images related to specific topics onto virtual boards that can be easily accessed at any time in the future!
Buzzsumo
A go-to site for many consumers looking for humorous content about pop culture and technology. Buzzfeed is an excellent source of inspiration when it comes to determining what types of content are currently resonating with readers.
Taboola
Taboola is an extension that can be added to browsers and used as a content discovery platform.
Once you have the extension, you can enter your interests so articles related to those subjects will populate on other websites while also saving them for future reading.
Outbrain
Outbrain is a huge content discovery platform that can be added to pages as an extension or used on its own.
This tool shows articles related to the page you are currently viewing which helps readers stay up-to-date with current events while also learning about related content within their industry.
Reddit is a great place to discover viral news and information that hasn’t yet been widely shared across other social networks (and also find discussions related to topics you’re interested in).
Final Thoughts on Content Discovery
Content Discovery is the process of finding and sharing content that has been created by somebody else or used as the theory behind you creating new or expanded content.
This can be done through social media or one-stop platforms to find information about industry topics they are passionate about through curated collections while also engaging with other professionals within their field on social media networks simultaneously.
